Let’s first talk about internal marketing. Following convention in April, the board decided to implement an expectations project. The goal is to develop a better understanding of the how and what we can do to strengthen Sertoma. When the board talks about strengthening our clubs, we are talking about how we can grow internally through participation in our Sertoma programs, resulting in retaining and adding new members.
When was that last time your club did an evaluation with its members? What are your strengths? Where can you do a better job? Have better communication? Have a successful fundraiser? Having fun and socializing? These are all key areas we need to take an honest look at so we can find areas to improve. If we need help, we should be able to ask a regional or certified trainer in our area to come in and train.
Next, our external marketing efforts are working to expand our mission outside our Sertoma family. We have several new communities participating in our hearing health programs as a result of our efforts over the past year. There are many new communities that we need to be reaching out to in order for us to grow. Many of your Board members are assisting staff in touching base with new groups and communities. Are you interested in helping? Please contact staff and visit with them about your role with this key expansion program.
This past winter I attended a club’s fundraiser. They had students from a local university helping with the event. I asked the advisor of the group if they were interested in learning more about our hearing health programs. Those conversations have resulted in a possible new CELEBRATE SOUND® event at Kansas State University. They have students eager to assist in raising funds and awareness about hearing health. This is just one new community where we are seeing results.
The governors had a conference call recently and I visited with them about the importance of their communication with clubs and the need to complete their administrative duties. I shared how their role should support that of the FDRs and CTs to help strengthen the Sertoma relationship with clubs and to help build a strong relationship between clubs and Sertoma. Their excitement and enthusiasm about Sertoma’s programs and training through the Leadership Institute is important for our members to see so that they will want to participate and partner with what we do together as Sertoma. I also encouraged those that were interested to be involved in our expansion efforts.
We have an exciting year coming into full swing. I look forward in all of us strengthening our local clubs and expanding into new communities to spread our hearing health mission – making a difference in the lives of those in our local communities.
Sertoma President 2014-2015