One Good Idea – Convention Observations

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For those who attended, the 2014 Sertoma Convention provided great camaraderie, good food, some free drinks, and exceptional training. Add into that mix an extensive discussion of our priorities for the coming year with the Board, and it will take a few weeks to share what was missed. But it seems best to start where we ended the weekend, with comments and observations by our keynote speaker. Tom Hill provided us both a message and example of importance to Sertoma and its members. Continue reading

Executive Director Observations — Service and Philanthropy

At the heart of what it means to be Sertoma is service. It is our service and philanthropy that define why we exist. We believe that people have the right, if not the obligation, to make their communities better through volunteer service. It is what we do. It is the same for every charity. How we do it may differ, what we work on may differ, but in the end, the service and philanthropy of all charities takes place at the community level. From that perspective, there is little difference between service clubs and community groups of other national charities.

The difference comes in the ability of those who share a mission to generate outcomes well beyond any individual community efforts. It is the multiplying factor we experience as we get more people involved our club’s activities, but to a much greater extent. It is why organizations that share a mission, have more recognition, more resources, and more people involved. Those volunteers have a real sense that their service and philanthropy in the community, means more, and does more. Continue reading

Club Election and Form 130

Larsen, DebbyIt is that time of year – club elections.  So the big question seems to be “when should club elections be held?”  Well the answer is March.  Our fiscal year starts July 1, so your club should hold elections in March. As Club President, I have been mentioning elections for the last couple of months. At our next meeting, I will have a sign-up sheet to send around for members to consider running for an office. It is never too early to start the process.

That brings up another question – why so early? Your newly elected officers should attend the 2014 Sertoma Convention in April for training. The training will help your newly elected officers plan their year by putting together the club goals, budget, and calendar before the new fiscal year so you can hit the ground running in July.

It is very important that you inform club members of the responsibilities for each of the offices in your club. The president, secretary, and treasurer manuals are available on the Sertoma website to view and/or print.

Once club elections have been held, don’t forget to submit Form 130 – Club Officer Reporting Form. The fastest and easiest way is to fill out the form electronically by visiting http://www.sertoma.org, click on Club Officer and then on Online Form 130. Remember, if you submit the form electronically you will need to print out the completed form or save it as a pdf to email it to those who need the information, i.e., Governor.

It is important to submit Form 130 every year. Please DO NOT put on each of the offices “same as last year.” This has happened in the past over several years and the officers have changed but it was never reported. It is important that the Governor and headquarters know who to be able to contact. As an example – headquarters receives a call from a potential member or someone that needs assistance. The staff looks up the information and will call or send an email to a club officer of the closest club. There are times when the person is no longer a member or is no longer an officer and may take longer to get in contact with the correct person that it takes to fill out the form. Please help us by completing this form and getting it to Sertoma, Inc. and your Governor in a timely fashion.

Debby Larsen
Sertoma Sr. Vice President

Executive Director’s Report Hearing Charities of America

This will close out this series of blogs about the recent Board meeting. As with all Board meetings, there are always reports. Most related to the operations and finances of Sertoma, all which are in good shape. Nothing of much interest or excitement to share. The Board among other items, receives an update on the work being done by our subsidiary, Hearing Charities of America. Of the general reports, I thought this would be of the greatest interest to the members. Continue reading

Executive Director’s Report – Region Meetings

Last week I shared the work coming out of the strategic discussion at the January Board meeting. This week I will cover our new business agenda, where issues brought to the Board by the Directors or members are managed. Our agenda item was club participation in Division activities. This covered a range of issues, beginning with a concern about payment of Divisions dues which led to the discussion of value.
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Executive Director’s Report – What we need

It has been a little more than a week since the Board meeting. The Board went home with some homework to complete before the next Board meeting in April. Among the regular and some mundane business, the Board spent a fair amount of their time in strategic discussion. Unlike your typical business meeting, this time is set aside to allow a more open discussion of issues and concerns. This time several issues came up, but all shared a common perspective, relationships.

I don’t think I would be overstating to say that as a whole, the Board believes that we need to have much better support of and communication with our members and volunteers. It is nearly impossible to reverse history, so the question is, what will we do different moving forward? What needs done to make sure our new relationships get off to the right start, and to strengthen current relationships? The resulting discussion produced the following list of needs (work to do).

Communication with the members, and to facilitate communication across the membership
Outreach to new people and communities
Training and support
Planning
Fundraising
Leadership development
Relationship Management

The list defines a good relationship management effort. Allowing that leadership development is part of training and support, we have only to address the remaining five needs to expand and strengthen Sertoma. So the question was asked, “What are we doing to assure we have these people to do this work?” The response was “in truth, nothing.”

So the decision was the Board’s work should start with defining the right people. That became the basis of the Board’s homework.

So the ground rules: The needs (work to do) are not roles. They might be, but for now the focus is on the work. Looking at the work, define the personality traits, skills and abilities that come together to do successful marketing, fundraising, planning, etc. Look at the work for each need and define the specialists best suited for that area of work.

I think our President Mr. Hazel, summed up the assignment as follows. Forget about our structure, our roles, our traditions. Like our founders, begin with a clean slate, base your input on our current technologies, economy, and society. Describe the people that can (and will) do the work to expand and strengthen Sertoma today.

So starting with the list above, the Board is working to define the specialists we need to do that work. That may be the easy part. Because then, how do we recruit, train, and support these specialists? What structure, roles, and technology do we need to see specialists are available when and where the work needs done?

Then we get to the interesting part, how does that compare to what and how we are trying to get the work done today?

Want to join in the fun? I would be happy to share your input on this effort with the Board. So how would you describe the “right people” to help with the work of Sertoma?

On a personal note, are you interested in a great leadership development experience? Then make plans to join us in Overland Park in April. Hope to see you there!

Steven Murphy
Executive Director

Executive Director’s Report – Shared Language

One of the issues we face is use of language. What an expression means to the Board and staff may not translate the same to a member. So this week I begin in our efforts to improve communication with some look at our language.

Let’s start with what it means when we talk about Sertoma. Sertoma is a national charity. Sertoma is not a reference to the headquarters operation or activities “above” the club level. Sertoma refers to the whole of our efforts. That whole is defined by what we believe. We believe volunteer service is core to a free and democratic society. We believe that the power of volunteer service is in creating groups of shared effort. We demonstrate those beliefs through our shared mission of hearing health, that includes outcomes at the national and community level. We also know there are also community focused missions, which too are part of Sertoma.

Sertoma is people defined by different levels and roles. Together these people assure the strength and future of Sertoma as club members, national volunteers and staff. Who are these national volunteers? These include FDRs, Governors, certified trainers, and the National Board. Though not national volunteers, the Club Liaison serves as a critical link between the club members and the national volunteers. But these are not the only people who define Sertoma. We would not exist without our donors, volunteers, and mission partners.

Like our own bodies, the vitality of Sertoma depends on the strength and health of each element working together. To support and value any single element more than the whole, in the end will result in the failure of all. So, as we look at our strategies and plans, the needs of people working in community and the national roles are of equal importance. We must also match our investment in our current people with an investment in developing new relationships. That is why we have specific plans for both. So when we speak of expansion that is about new relationships and new communities, and when we speak about strength that is about how to support our existing members and communities. Those combined define our growth strategy.

We need a shared language to define our work as Sertomans. Not every member will agree with all these definitions. That is to be expected. But it provides the starting point for that discussion. This is also not an inclusive list of shared language. I started with definitions of those things that should not change, what we believe, and what we are; people who have chosen to make service a priority in our lives. If we don’t agree on what truly defines us, there is little hope of addressing any of the issues that follow.

We had an interesting and productive Board meeting last weekend. In the next blog, I will begin to share those discussions. I look forward to your input as we seek to secure a long and prosperous future for Sertoma.

Have a great one!
Steve Murphy
Executive Director

Where is Overland Park and why would I want to go there?

HAZEL,-Tim-ThumbIf you live anywhere outside of Kansas or Missouri that is a fair question. Overland Park, KS is a suburb of Kansas City, KS and Kansas City, MO and straddles I-35 in Kansas. Now that you have an idea of the location, the answer to “why you want to go there” will take some more space.

We all know that our clubs and what they do are the backbone of our national organization. If you believe this to be true, then obviously, you want your club to be the best it can be. All the more reason to send at least two club members (I recommend one of them be your President-Elect) to Overland Park, KS for the Sertoma 2014 Convention, from April 3-5 at the Sheraton Overland Park, with a room rate of only $119.00 plus tax. We have training for your president, secretary, treasurer, fundraising chair, you name it!

Are you the incoming president? You will want to attend the following training seminars: The Business of a Charity, Public Speaking, Boards and Committees, Volunteer Management, President’s Calendar and Club Assessment.

Are you in charge of raising charitable dollars for you club? Then you will want to attend Leadership and Planning, Social Media, 1.0 and 2.0, Fundraising 1.0 and 2.0, Advocacy, and CELEBRATE SOUND Don’t Walk in Silence® 1.0 and 2.0, and Making a Case for Sertoma.

Maybe you are the club secretary. You might consider Sertoma Online Reports/Data, Club Assessment, and training and presenting.

Perhaps you are one of the more important people in our organization, just a member! Well, how about learning more about Hearing Health Technology, Investments and Savings, or Healthy People – Healthy Organization.

You see, there is something for everyone in your club at the club and personal level. You club will benefit from all these training sessions AND get up-to-date information on the state of our organization from your national President, Treasurer, and Executive Director. In addition, we have two outstanding speakers lined up – Edie Varley and Tom Hill. This is an opportunity for those of you enrolled in the Tom Hill Institute to see and hear these presenters in person.

All of this, plus a welcome mixer, breakfast, two lunches, a Saturday night dinner, and you will be among the first to meet next year’s new national officers and directors – all for only $400.00 a person! If any of you attend professional or trade conventions, you know that this is a bargain. Call 866-837-4214 or visit the hotel website to make your room reservation today!

I am looking forward to seeing YOU there.

Your President,
Tim Hazel

Executive Director’s Report

For each Board Meeting I write a report. These reports have tended to focus on updates to operational and program activities since the last Board meeting. I was struggling with a report for January meeting, and I determined there were two problems with my usual report. First, the content is wrong. Operational issues should be covered in other reports. Second, this report should focus on the work the Board and I share in setting direction and priorities. And the issues that drive our decisions needs to be shared beyond the Board.

As that report will take longer to read than most will want, I will break my report to the Board into a series of blogs. The goal; to focus on one issue or concern I need to discuss with the Board, and at the same time share it with the members. I hope this will eliminate confusion or conflicting information about how and why decisions are made. It will not mean everyone will agree, but then we can have the discussion based on shared facts and understanding, the definition of positive communication.

This is important as communication continues to be our greatest challenge. We provide content in print, email, on websites, webinars and personal presentation. Still we are asked the same questions multiple times, well after the information has been shared. If the information is available what are the other possible problems?

Is the information being ignored? Are members reading the information and the content is not clearly understood? Are members getting conflicting information? Are wrong conclusion or confusion limiting response? It is likely all of these apply at some level and each needs to be addressed.

We can work on issues of understanding by making changes in content and presentation. In this blog and other communications, we will focus on one issue at a time in more depth. This reflects how the Board reviews information before making a decision. In addition to sharing current discussion topics, I will share more about issues already discussed that impacted current decisions.

Ignoring the message is a greater challenge to address. Ignoring information reflects a lack of value, or a disconnect in the relationship. I have experienced this in many ways. Members have made the comment, “I belong to this club, but not Sertoma.” Clubs have not been willing to share the nature or extent of sponsorships. What in the relationship would make the number and type of scholarships a club provides something not to share with Sertoma?

Whatever the cause, understanding and addressing these issue with current members is a priority. We do not want to replicate that in the new relationships we create.

So in the coming year, as I work with the Board and share the issues being discussed, I hope you will share your thoughts, and add your voice to discussion.

Wishing you all the best of the New Year

Steven Murphy Executive Director

2013 Last Chance for Charitable Giving

Johnson, DavidHello fellow Sertomans. Wow! Where did the first six months of this Sertoma year go? As many of you know by now, I married Lee Belter this past September and have moved to Topeka, Kansas. That six week period was crazy. I started it off with a weekend National Board meeting in Kansas City in August and from there it was gone in a flash, and now we are in early December.

I attended three of the seven Regional Conventions this fall: my own region, Heart of America, Atlantic Coast and a few weeks ago, the Southeast Caribbean. It is enjoyable to go and visit Sertomans from other regions to see how they do things. The hospitality was fantastic! Trainings were well attended and discussions were great.

I am Proud to be a Sertoman! I have been asked to write this article and I feel many of you have had the same experiences over the years as I have when it comes to helping others in need.

As December 31st approaches, we all need to take a few minutes and review our charitable giving for this calendar year. Our individual churches, Girl Scouts, Boy Scouts, United Way, etc., are a few of the major charities many of us help support. Don’t forget your own Sertoma Annual Fund. As Debby Larsen, our Senior Vice President, addressed last month about our Sertoma programs and how our contributions to the Annual Fund are distributed, we need to look at how we expand not only the individual Clubs but reach out into communities outside of our Sertoma Family.

The more Sertomans contribute to our Annual Fund, the more funds available for grants, scholarships, SAFEEars!, A Sound Investment presentations, CELEBRATE SOUND Don’t Walk in Silence, etc. to help other communities expand their efforts for hearing health.

As 2013 draws to a close, I ask you to contribute to your Annual Fund. Your donation is a tax deductible contribution at whatever amount you want to contribute. If your generosity is at the $100 level or higher, you will receive a Fellow pin for you support. If you contribute at the $500 level, along with the pin you will receive a Benefactor rocker, and if you contribute at the $1,000 level or higher, a Sponsor rocker. I am proud to say that your National Board and officers are 100% contributors to Sertoma’s Annual Fund. Contributions can be made in remembrance of or in honor of someone and that will be recognized in the printed Sertoman magazine.

I ask you to join us and spread our mission of hearing health and our programs to communities that need our help and assistance. Make your gift to the Annual Fund today. Thank You for your financial support of your Sertoma Annual Fund and the hearing health mission.

See you in Overland Park, KS in April.

David Johnson

President Elect