It has been a little more than a week since the Board meeting. The Board went home with some homework to complete before the next Board meeting in April. Among the regular and some mundane business, the Board spent a fair amount of their time in strategic discussion. Unlike your typical business meeting, this time is set aside to allow a more open discussion of issues and concerns. This time several issues came up, but all shared a common perspective, relationships.
I don’t think I would be overstating to say that as a whole, the Board believes that we need to have much better support of and communication with our members and volunteers. It is nearly impossible to reverse history, so the question is, what will we do different moving forward? What needs done to make sure our new relationships get off to the right start, and to strengthen current relationships? The resulting discussion produced the following list of needs (work to do).
Communication with the members, and to facilitate communication across the membership
Outreach to new people and communities
Training and support
The list defines a good relationship management effort. Allowing that leadership development is part of training and support, we have only to address the remaining five needs to expand and strengthen Sertoma. So the question was asked, “What are we doing to assure we have these people to do this work?” The response was “in truth, nothing.”
So the decision was the Board’s work should start with defining the right people. That became the basis of the Board’s homework.
So the ground rules: The needs (work to do) are not roles. They might be, but for now the focus is on the work. Looking at the work, define the personality traits, skills and abilities that come together to do successful marketing, fundraising, planning, etc. Look at the work for each need and define the specialists best suited for that area of work.
I think our President Mr. Hazel, summed up the assignment as follows. Forget about our structure, our roles, our traditions. Like our founders, begin with a clean slate, base your input on our current technologies, economy, and society. Describe the people that can (and will) do the work to expand and strengthen Sertoma today.
So starting with the list above, the Board is working to define the specialists we need to do that work. That may be the easy part. Because then, how do we recruit, train, and support these specialists? What structure, roles, and technology do we need to see specialists are available when and where the work needs done?
Then we get to the interesting part, how does that compare to what and how we are trying to get the work done today?
Want to join in the fun? I would be happy to share your input on this effort with the Board. So how would you describe the “right people” to help with the work of Sertoma?
On a personal note, are you interested in a great leadership development experience? Then make plans to join us in Overland Park in April. Hope to see you there!